Cosmetics retailer Lush will expand in Bristol by relocating to a new outlet in the city’s retail quarter.

The Dorset-based brand has said it will move from its current store in Broadmead to the nearby Cabot Circus shopping centre.

Lush said its new space, which opens on April 7, will double the size of its original store, with a retail area of ​​164 square meters. It comes after the company said it would invest around £6.1m this year in new stores, relocations and refurbishments in the UK, Ireland and Europe.

The new Bristol store will feature a space dedicated to skin care inquiries, as well as a perfume bar. Lush said the store would encourage customers to return plastic containers for recycling, as part of its “Bring It Back” program. Lush Bristol said she had seen more than 6,500 returned items, approximately 156kg of plastic.

Gui Figueiredo, Lush store and space planner, said: “I wanted to create an experience that spoke to the customer on a deeper level. Our products are already visually stunning, so for the store design I focused on something both functional as significant.

“Bringing our clients to a place where they feel inspired and energized. It’s about translating the Lush ethos into a physical space that embodies our values ​​and messages through the design and materials used.”

Launched almost 30 years ago, Lush operates in 48 countries, with more than 900 stores, 38 websites that ship worldwide, and a global network of native apps.

The firm has recently been embroiled in a dispute with a company run by its former chief executive. Silverwood Brands, of which Andrew Gerrie is chief executive, announced in December last year that it had bought a 19.8% stake in the Poole-based company, payable in Silverwood shares. But last month, Silverwood criticized Lush for refusing to complete the deal.

Lush had said they had “no choice” but to reject the transfer, after concluding that the proposed transaction “did not comply” with the company’s binding rules on the sale of its shares.

Lush added that Silverwood had “wrongly” told its investors that Lush’s board of directors had failed to provide reasons for not transferring its acquisition of the Lush shares owned by Mr. Gerrie and his wife Alison Hawksley. In response, Silverwood said BusinessLive he would continue to defend his position and would be “a constructive and critical friend of Lush”.

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